Brother Taps Kinaxis Technology To Help Its Supply Chain Be More Efficient and More Adaptable to Change

By Retail Technology Innovation Hub

Japanese multinational electronics and electrical equipment company, Brother, has selected Kinaxis to increase visibility and collaboration within its global supply chain, improve demand forecasting and create more accurate and agile scenario planning.

Brother operates manufacturing, development and sales facilities in more than 40 countries across the globe and exceeds ¥80 billion in worldwide sales with its products and services including the likes of printers, labelling systems, industrial and home sewing machines, garment printers, and digital printing equipment.

The company required a supply chain management solution that could account for its expansive range of products and multitude of industry specific challenges, and provide complete end-to-end visibility.

“From the beginning, Kinaxis demonstrated a clear understanding of our business and all its complexities,” says Kosaku Sakai, Production Strategy Planning Department Manager at Brother Industries.

“From there we formed a partnership based on trust and a passion for innovative solutions, like their unique approach to supply chain orchestration, which made the decision to go forward with this transformation easy.”

“We are excited for our supply chain to be more efficient and more adaptable to change as we continue to grow. Our number one priority is our customers, and we are eager to provide more value for them with Kinaxis.”

“In an industry with so many moving pieces, not having the right software in place makes it easy for things to get missed and for disruption in one area of the supply chain to drastically impact another. The only way to manage it is with complete visibility,” says Toshiya Kaneko, President at Kinaxis Japan.

“We are thrilled to be working with Brother to confidently orchestrate their entire supply chain - allowing them to continue to expand and deliver more value to their customers.”

This announcement was published August 23, 2024. Brother International Corporation is a SPESA member.

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