Lectra Study Focuses on Sustainability Planning for Fashion Brands
Press Release, eTextileCommunications
PARIS – In the fashion retail sector, sustainability demands are continuing to grow with 87% of brands stating that CSR regulations will impact them in 2024.
Lectra’s new study focused on sustainable growth, revealed how brands can navigate the complexities of operating sustainably through optimized collection planning and the use of AI powered benchmarking solutions, such as Retviews. The report outlined 5 golden rules that will lead brands to success, found below:
Plan sustainable collections: Brands must be willing to produce sustainable collections.
Sustainable pricing: Brands will have to redefine prices, which will require a strategic balance between market dynamics and the consumer's willingness to pay for products redesigned in terms of CSR.
Inventory; optimized management: Tracking stock levels is crucial to season management. It helps brands identify best-selling items and trends, as well as identify which items would sell better at full price versus those that should be discounted.
Traceability and certification of collections: Certification is essential in verifying sustainability claims, fosters trust and ensures compliance.
Mix of sustainable fabrics: Through data-driven tools, brands are able to find valuable information on sustainable materials that are gaining tractions in collections and thus make informed and strategic decisions in the process of planning their creations.
The full report can be downloaded here.
A major player in the fashion, automotive and furniture markets, Lectra contributes to the development of Industry 4.0 with boldness and passion, fully integrating Corporate Social Responsibility (CSR) into its global strategy.
This press release was issued in July 11, 2024, and shared by eTextileCommunications. Lectra is a member of SPESA.
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