SPESA & Messe Frankfurt Trade Show Q&A | Part 1

By SPESA

Next month, we'll join leaders from across the industry in Atlanta for the 2022 editions of Texprocess Americas and Techtextil North America. To prepare for the event, SPESA's President Michael McDonald spoke with Messe Frankfurt's Senior Marketing & Conference Manager, Ali Rosenberger, on the marketing benefits of trade shows and tips to leverage your booth presence.

The three videos below make up Part 1 of this series. In these videos, Michael & Ali discuss the value of trade shows, marketing your company and booth in advance of Texprocess Americas and Techtextil North America, and where to go if you have any questions. Check back in the next issue of Behind the Seams for Part 2, which will focus on the do's and don'ts of being on the show floor, and post-event marketing efforts.

1. What are the benefits of trade shows?

2. What should Texprocess Americas & Techtextil North America exhibitors be doing to market their booths in advance of the shows?

3. If people have questions about marketing at Texprocess Americas & Techtextil North America, where should they go & who should they talk to?